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Mahad Mustafa
Member of the team
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Mahad Mustafa
Member of the team
Sapience: A Production Co. helped Proflex launch its custom online storefront, YouTube channel, and social media presence, showcasing its revolutionary stretching system. Through high-quality video production and strategic content, we highlighted its 30-50% flexibility increase promise, positioning Proflex as the go-to solution for athletes and wellness enthusiasts.
Sapience: A Production Co. helped Proflex launch its custom online storefront, YouTube channel, and social media presence, showcasing its revolutionary stretching system. Through high-quality video production and strategic content, we highlighted its 30-50% flexibility increase promise, positioning Proflex as the go-to solution for athletes and wellness enthusiasts.
Creative сhallenges
Proflex has been a trusted brand since the early 2000s, but with evolving digital trends, its online presence needed a modern transformation. Our goal was to make the brand more mobile-friendly, ensuring seamless navigation across social media and the website to connect with today’s audience effectively.
One challenge was modernizing Proflex’s digital presence while preserving its established brand identity. As a company with roots in the early 2000s, adapting to today’s fast-paced, mobile-first world required a strategic overhaul. We needed to create a seamless e-commerce experience, optimize content for social media engagement, and ensure the brand resonated with both loyal customers and a new generation of fitness enthusiasts.
Creative сhallenges
Proflex has been a trusted brand since the early 2000s, but with evolving digital trends, its online presence needed a modern transformation. Our goal was to make the brand more mobile-friendly, ensuring seamless navigation across social media and the website to connect with today’s audience effectively.
One challenge was modernizing Proflex’s digital presence while preserving its established brand identity. As a company with roots in the early 2000s, adapting to today’s fast-paced, mobile-first world required a strategic overhaul. We needed to create a seamless e-commerce experience, optimize content for social media engagement, and ensure the brand resonated with both loyal customers and a new generation of fitness enthusiasts.
User experience focus
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
User experience focus
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
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Project Highlight: Capturing Comfort for a Richmond Airbnb
Bold new look for an eco-conscious apparel brand.
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Branding
Photo + Video
Web Development/Design
Digital Rebrand: Richmond Geeks
Modernizing a Trusted Tech Repair Legacy
